The magazine was first published 22 years ago when founder Sarah Tremellen established Bravissimo because she could not find lingerie to fit whilst being pregnant.
The magazine has continued to be a popular method of marketing to this day and is considered a key marketing mechanism in the marketing strategy.
“The magazine is a real catalyst for purchasing, the moment the magazine hits the customer door step we see a spike in sales. It serves as a constant reminder in the home where our customer can relax and pick up the magazine when it suits them and browse the latest lingerie.”
Because there are no order forms included in the magazine customers that wish to purchase have to access either a digital platform, call customer services or visit one of the 26 stores. Bravissimo aims to give every customer a fantastic experience, making them feel uplifted, putting a smile on their face and although this is easier to do when the customer visits in store or calls up customer services it is important the customer has a positive experience across all the touch points including the magazine.
“We also have a strong digital presence that complements our magazine including our website and a number of social media platforms; however the printed magazine is still the key mechanism for driving sales for our business.”